Offers, rewards and services with clients budgets and resources with top management working conditions and salaries with the team members collaboration details with managers of other departments prices and delivery deadlines with suppliers and collaborators and so on. Some ideas in this regard are: Marketing is an investment not an expense. Measure and demonstrate the results of the marketing actions focus on profitability and ROI.
Adopt the Win - Win negotiation style. In our case it is not a zero-sum game, meaning that if someone wins the negotiation the other one loses. The goal is to have better results in order to create a bigger "pie" that we can all share. Prepare your negotiations carefully and consider your negotiation's objectives and partners I can`t say that I miss them, but I certainly have learned enormously from the negotiations with the organizers of the Israeli and Italian junket groups with whom I collaborated in the past Learn and apply the negotiation techniques, influence, persuasion and pre-suasion Ireland casinos. Study Robert Cialdini! Negotiate with determination when you must, but never compromise with what is not negotiable: fairness, professional ethics, brand values, reputation, work quality or given promises. The Pink Hat is for The Communicator Marketing is first of all communication and here there is no secret: success means to deliver the right message to the right person, at the right moment, in the right way and through the right channels. Easy to say and almost impossible to do it perfectly. However, some suggestions for the moments when wearing the Pink Hat would be: The office is the least recommended place to organize your casino marketing! Try to be as visible, as present, informed, prepared and available for communication Listen before you speak. Don`t forget that hearing is not listening and listening is not the same as understanding Separate facts from feelings and emotions. Separate facts from feelings and emotions. ask questions and try always to speak about what's interesting for the person in front of you in other words, talk about him not about you. Mabe it doesn`t seem so, but it`s a big difference between saying „The casino awards 10 prizes” and saying „You have chances to be among the 10 winners” Marketing actions will never be successful if there are not communicated to customers and employees and it`s your responsibility as a marketing manager to organize this process as efficiently as possible. Attention to commercials: their purpose is to correctly inform and convince, not to be spectacular, intelligent, funny or eligible for creativity awards given in the advertising industry. Sometimes you are in the position of representing the company in front of different publics and so you must master the Public Relations techniques Communication with journalists is never simple and easy and you must be very careful when what you do or what you say gets "on screen" or "on print" An image worths more than 1.000 words. Body language transmits much more information than para-verbal and verbal communication. Romanian language is not an option but an obligation. If you do not know how to correctly speak and write, you can not aspire to be a good communicator. Mastering foreign languages really help, especially English.
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